RETAIL CHANGE

stacks_image_7C5542D6-341E-40E9-BD9D-A81767525998
Gratterpalm Group is a marketing agency with a number of well known retail organisations as clients. They approached us to assist in their development within the retail market place.

Iain assisted the Board its corporate strategy, facilitating a strategic planning workshop and coaching board members. The output was a clear set of strategic objectives in relation to:
  • Target customer base
  • Geographic coverage
  • Product and service offering
  • Pricing
  • Sales, Service & Marketing channels
  • Infrastructure - people, process, systems